Taking One of Canada’s Fastest Growing Technology Companies’ Global Users’ Conference To The Next Level With Video
Every year, Desire2Learn (D2L), a global leader in education technology, hosts their annual global users’ conference, which is held in major cities across North America. Past stops have included San Diego, Boston, Chicago, Denver and many others. The event, which is called FUSION, features over a thousand attendees from across the globe, hundreds of sessions, notable keynote speakers, tons of exhibitors and partners, one-of-a-kind evening events and spectacular venues.
This wasn’t always the case for FUSION. The company was growing up and their users’ conference needed to grow with it. The overall production value, quality and experience of the event needed to evolve, and event video was a way to help accomplish this. FUSION also represents a significant investment for the company, so one way to justify the spend and improve the return was to capture the great content coming from the event. FUSION provides a rare opportunity when many clients, partners and thought leaders are together in one place sharing ideas, knowledge and positive commentary. This is invaluable content that can be utilized across the company, including the marketing and sales teams.
Innertainment has been the chosen event video production partner for FUSION since 2010. This event happens only once a year, so there is no room for risk or error. D2L required a reliable partner that would take the time to get to know the company, the industry and their customers – a partner they can trust. Innertainment is involved well before the event, taking part in the planning process. Flexibility is also key – Innertainment provides on-site post-production capabilities to turn content around quickly, and is equipped to handle any scenario. They also bring to the table the right personalities and professionalism to interact with attendees, customers, and other guests.
Video Service Features of FUSION Have Included…